Description: Description: This animated video introduces a character named Bill and his advisor with illustrated graphics to show how you can give to charity using life insurance.
Text: Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “How can I give to charity using life insurance?” fades in below. An illustration of a hand holding a heart appears on the right side of the frame.
Bill: I want to use some of my money to support charities that are important to me. How can I do that?
Description: Bill and his advisor sit opposite one another in a room setting.
Advisor: There are lots of ways to give, but one way to enhance your donation is with life insurance.
Description: Screen transitions to an illustration of a life insurance policy.
Advisor: Your donation is the life insurance policy.
Description: The life insurance policy illustration moves to the left of the screen, and an illustration of stacks of coins appears to the right of it.
Advisor: When you die, the charity gets the payout on the policy which is generally larger than your original donation.
Description: The illustration of the stacks of coins gets larger than it was originally.
Bill: Would I still get a tax credit?
Description: Screen transitions to an illustration of Bill talking.
Advisor: Of course. One of two ways. If the charity is the policy owner and beneficiary, you’ll get a donation tax receipt for your premium payments from the registered charity.
Description: Screen transitions to 2 illustrations. To the left is an illustration of a hand holding a heart with text “Policyowner and beneficiary” below it. To the right is an illustration of a document and per cent sign with the text “Tax credit for premium payments” below it.
Advisor: Or, if the charity is the just the beneficiary, your estate gets a donation tax receipt when you die.
Screen transitions to 2 illustrations. To the left is an illustration of a hand holding a heart with text “Beneficiary” below it. To the right is an illustration of a document and per cent sign with the text “Donation tax receipt when you die” below it.
Bill: This sounds like a great way for me to make my mark today and grow my impact down the road.
Description: Screen transitions to Bill and his advisor sitting opposite in a room setting.
Advisor: Excellent. Let’s talk about using life insurance to support your favorite charity.
Description: Screen transitions to white background with text: Let’s talk about using life insurance to support your favorite charity.
Canada Life logo appears. Legal text appears: Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.
